Want to be a TV star? Have your own TV show?
May 23, 2012
I am 100% serious. You can be on TV…anytime you want.
OK – let me back up. WAAAAAAYYYY back in the day, I produced the news. The 6pm news, the weekend news, etc…for many, many TV stations (network affiliates) around the US. I put the show together, I wrote most of the content, essentially, I produced a daily newscast.
After I had moved on to my marketing agency in Maine and worked with clients like Discovery Channel and Kraft Food, I began to realize – and share with these clients — that they could do EXACTLY WHAT I was doing. They could produce their own show.
AND…get it on the air.
So – I began to make TV shows. For Yankee Magazine. For Shipyard Brewing Co. These were great little information-laden programs that had an entertaining host and featured gardening segments, boating segments, local grocery and apple picking segments (you name it) and all the adjunct activities. Oh, and it was built around products and services that lend themselves very, very well to how-to segments and reviews of products. (Check out this segment on de-cluttering your closet made for a local moving company, Sitterly Movers).
And then – I began to realize, it wasn’t just for the big boys. Many, many companies a small TV markets (even a medium-sized TV market) have access to the airwaves and could make and air their own TV show. All they had to do is come up with a concept – and produce it. And that’s usually where I would come in.
Most of these small and medium sized clients used TV advertising a lot and were getting more into web video and wanted to bridge the two. They also saw the tremendous value actual informative content had over straight advertising in long-format – people seemed to like it better. They didn’t feel “sold,” they didn’t LIKE to feel like they were being sold – but they were interested in the information the client had to offer.
For example, I produced a real estate show and we featured a home appraiser (who told us all what to look for when buying a new house), we featured a pool company, a window and door manufacturer who shared with us how to keep your home energy efficient year-round, and we also interviewed a painter who showed us the “Top 10 MOST COMMON mistakes people make when painting their homes” (inside and outside). Get the picture?
Now, if you’re thinking, “wow that’s cool but super expensive,” there are many MANY ways to get and make your own TV show that will generate leads and easily pay for itself in a short period of time. And really, it’s not nearly as expensive as you think — especially if you can sell back the time to a sponsor. OK, OK…I am getting way ahead of myself now….
For the sake of argument, check out this video I produced to sell my little show – in a fairly small market #112 Springfield, MA (each TV “market” or DMA in the US is ranked in order of population – with #1 being NYC, #2 LA, #3 Chicago…you get the idea). In terms of those larger markets, this is SIGNIFICANTLY more difficult. This idea/program really works very very well in small markets for reasons we will talk about later.
Oh..and check out the little sales video…it worked very well….and served as a great testimonial for what I was trying to accomplish with my video and marketing business moving forward.
The COOLEST part of this? You can do it too…no kidding. Let me know if you’re interested in how by sending me an email here at the website — firstname.lastname@example.org or when you sign up for the blog – just let me know and I will tell you how you can be a TV star. No joke.