Stuck for content these days?

Yeah…I know. It’s not always easy to come up with gems for your website. You are racking your brain and yet another Monday comes and nothing comes to mind.

However, on this particular Monday, I think I may be able to help!

Today’s FABULOUS freebie is a BIGGIE…a content generating, amazing VIDEO VIDEO COURSE.

It’s packed with cool ideas….and ways to turn those ideas into killer video for your website.

Who’s in?

By now, most of us have at least heard about SEO and we’ve been talking about it quite a lot the past few weeks or so…but there are two kinds of SEO that you can concern yourself with (possibly more, when you really think about it). There’s on-page and off-page SEO. On-page SEO is what you do to customize a blog post with header tags, keywords and images. Off-page SEO is what you need to do outside the blog to help rank the blog higher. The purpose of off-page SEO is to connect your blog with various high authority networks so the blog gets more back links, more traffic and will move higher in the rankings. There are a bunch of terrific tips for the off-page SEO….here are just a few.

(1) Do a lot of social bookmarking is platforms like StumbleUpon and Digg. The social bookmarking sites are crawled by search engines more often and they do have a very active user base. Bookmarking your blog on these sites will lead to traffic spikes often.

(2) Spend time to create forum profiles. Almost all forums are free to register. To get back link from forums, use the blog name as forum profile name. Example: If Zac wants to create forum account in ABC forum, he will give the forum username as Blogging Tips to get a back link like “http….ABC/user/BloggingTips” rather than “http…ABC/user/Zac”. The first link will point straight to this blog; hence, back link created.

(3) It is good to submit blogs on stat based websites like Quantcast and Website Shadow. These WhoIs sites generate free back links and also give free analytical report of registered blogs.

(4) If you are providing any service or selling any products through blog/s, write a Press Release and submit it to high powered free press release sites. The aim is to get indexed in Google News which will lead to higher traffic and free back links. Continue to submit new press releases every 15-days.

(5) Spend some time in submitting RSS feed to RSS aggregators. The feed could be blog RSS, RSS from article directories and web 2.0 RSS links. You can use feedage.com to convert a static html page into RSS format. Some of the best places to submit RSS feeds are bloghub.com, postrank.com, feedagg.com, feedage.com, plazoo.com and icerocket.com.

(6) Apart from blogging, you also need to write articles for publishing in web 2.0 networks like HubPages, Squidoo and Blogger. These web 2.0 properties are definitely high authority sites and links from these platforms work wonders for the blog’s off-page SEO.

Apart from web 2.0 properties, it is also beneficial to submit articles in article directories; however, after Google Panda updates, article directories have lost its value as a prominent off-page SEO tool so use them with discretion.

by Dorie Clark

What’s the best productivity tool you’re not taking advantage of? Evernote? MeetingWizard? Dropbox? Think again. Harvard Business School professor Teresa Amabile says it’s journaling.  In her new book The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work (co-authored with Steven Kramer), Amabile argues that keeping a journal is one of the best strategies for learning about yourself and improving your professional performance over time.

“One of the big reasons to keep a diary is to record small wins that otherwise might slip through your memory,” she says. “You can leverage the progress principle and allow yourself to get that boost from realizing you are making progress. And it’s also helpful to record major setbacks – or minor ones that recur – so you can think about how to get rid of inhibitors blocking your progress.” Here are four tips from Amabile on how to start improving your productivity today.

Start Small. Keeping a journal – fortunately – isn’t like starting a blog, where you face public humiliation if you slack off. You can try out journaling for a set period of time – Amabile suggests a month – to see if you like it and find it helpful. And don’t set yourself up for failure by chaining yourself to your desk interminably. “It doesn’t have to be a big deal. Write for five or ten minutes a day,” says Amabile, who is also Director of Research at Harvard Business School. “You can focus on one particular project or issue you’re dealing with, and use it to help clear your mind.”

Create a Ritual. When you’re tired after a long day, journaling might seem like the last thing you want to do. That’s why Amabile suggests leveraging the power of habit to help you keep your commitment. “Try to do it at the same time each day, when you’re not likely to be interrupted,” she advises. Whether it’s before work with your morning coffee, on your lunch break, or just before bed, find the time that works for you. The format (electronic or paper) doesn’t matter, says Amabile: focus on consistency.

Don’t Overlook the Positive. It’s easy to use a journal as a venting tool – and that can be useful at times. “But even if the day was frustrating or difficult, try to pull out at least one positive thing,” says Amabile. “Then you can write about the difficult things, as well.” Remembering something good – even if it seems small – can help you shift your perspective and break out of a rut.

Review the Past. Simply writing down your experiences can be cathartic. But, says Amabile, “it multiplies in utility if you use it to review your personal history. You can find insights or pieces of ideas beginning to emerge that you might not have realized if you look back a week, a month, or a year ago.” That was certainly the case for Charles Darwin, who – as profiled in Steven Johnson’s Where Good Ideas Come From: The Natural History of Innovation– developed a “slow hunch” that built over time and turned into his theory of evolution.

If you want to improve your performance and productivity, sometimes the simplest solution is also the best. “A journal can help you learn things about yourself, and help you see patterns in your own reactions and behaviors,” says Amabile. “That can help you identify your greatest strengths – and weaknesses you might want to work on.” You can hear Amabile speak about journaling at Behance’s upcoming 99% conference, which – per Thomas Edison – honors the “99% perspiration” that makes innovation possible. (You can read my interview with fellow 99% conference speaker Jonah Lehrer on “How to Stay Creative at Any Age”.)

Have you tried journaling? What are your strategies for monitoring and improving your performance?

Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2012). She is a strategy consultant who has worked with clients including Google, Yale University, and the Ford Foundation. Listen to her podcasts or follow her on Twitter.

Check THIS out….

Video is all the rage these days – not only does it help with SEO, it really can help you communicate with your clients (and potential clients) much more effectively.

Let me put it this way….remember your favorite teacher(s) in college? You know the ones….those teachers who brought things to LIFE for you? And the course was better, more enjoyable because not only were you LEARNING something, you were REMEMBERING it, too? (That comes in handy around exam time).

Well, things have not changed that much since college, my friends. In fact, we’re MORE likely to watch video these days than ready HUGE, dense passages of text. If that’s true for YOU…it’s also true for your clients. So, why not help them work with you? HIRE YOU?

To help you get there, I’ve put together a FREE….yes, you read that correctly…FREEBIE…course on video. This is the Video Video Course and I want you to have it. It will be available to you….May 7. Are you ready? Sign up and get ready to rock.

This course will teach you:

  • how to make video that will engage and interest your target audience
  • how to THINK about video – what’s a good idea? what’s a bad idea?
  • how to recognize a good video idea when you get it – and JUST DO IT – make it happen
  • how to think like a “vid-iot” – this comes in very handy on the fly….like out at a project or a trade show
  • and…just to get you rolling…my all time, top 10 list of GREAT video content ideas that you can put into practice TODAY.
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