Pinterest is one of the newest kids on the social media block, but in terms of visually powerful media, this one packs a punch. If you are creating products and want to connect with potential customers – even LOCAL ones — Pinterest may be the one for you. It’s an on-line pinboard for all your pics – interests, art, work, hobbies, you name it. You have to “request” an invite, but don’t worry. They’ll invite you.
This is the time to jump on Pinterest, too…it’s just ramping up and you can get on there and experiment. For content creators (read: marketing folks or entrepreneurs like you) — creating visuals that people want to tie their identity to is the fastest way to get things (read: your brand, your “stuff”) SHARED on-line. Create with community in mind.
A couple of cool tips about Pinterest: you can connect with people you’ve never met right in your local area. Search for your city and then connect – it’s that simple. On Facebook, actually knowing the people is the pre-requisite and the polite way to use that social site. Not so on Pinterest — if someone shares an interest or likes your pics (or “pins”) they can follow you and share what you have to offer.
Follow. Follow. Follow. Follow a lot of folks. Upload a lot of pics and drive people to your site to purchase or see more – or both. Really – it’s just that simple.
Some basics: my video today. Why do Pinterest?
July 25, 2012
Day three of our Entrepreneur Playbook Video Series and we’re ready to take on Twitter.
I have a confession to make.
I was a non-believer.
Card-carrying hater, actually. But – I connected my blog and occasionally checked out some folks. Followed sports writers. You know – nothing major.
Then….I got a client. Then another. Both from Twitter. Both LOCAL.
Weird, I thought. Ah, no….that’s opportunity knocking.
So – here’s my Non-Believer’s Guide Video Post in homage to the Tweet.
Yes, I know…you have a LOT on your plate. And now, everyone says, “you HAVE to be on Facebook!” It’s enough to completely burn you out – or turn you off.
So – want to get on Facebook and use it correctly? Understand — Facebook is a marathon, not a sprint. With that in mind, check out the video. Stay tuned — at the end of the video, there are lots of HOW TO tips!! (p.s. especially if you own a restaurant!!)
Now – a challenge. Are you on Facebook? What works for you? Write me a note and share with the community – and here’s a bonus: best story wins a little Amazon.com gift card.
July 20, 2012
Well, it was nice while it lasted.
Lazy days. Lots of sleep…and yes, fun.
But now the real fun begins….starting MONDAY.
Be on the look out for the best, fastest, sure-fire tips ever. Right here on this Bat channel.
Now – off to the Batman movie – and inspiration!!!
See you Monday, chief.