February 17, 2012
I know most of you – if you’re anything like my clients – are overwhelmed by the new social media marketing options. And that’s on a good day. So – let’s really throw you in the deep end — VIDEO.
Before you get scared — you can do it. It’s NOT painful. You won’t lose consciousness. AND – best of all – you can do it YOURSELF.
But why, MJTVgirl? Why are you killing me with more “to do’s” on my already huge marketing to do list?
Well, because. It’s literally 50x more effective at getting your website to the top of the Google search engine. That’s why. And – it’s a great way to broaden your reach, engage your clients, customers and potential customers; AND (breathe) it’s really helpful in starting and engaging brand new people in your conversation.
So….want to get started? Check out my video on video….of course
February 17, 2012
Many thanks to Darla LaDoux for this gem of wisdom.
When I sit down with my clients, I ask them “who is your perfect client”. After working through a few “must haves” we usually get to “my perfect client is one who can afford…..”
Stop right there.
I’ve got news. They can never afford you. I don’t care what business you are in – if you are selling a product or a service, or if it is cheap or expensive. No one is sitting around with a pile of money that they are waiting to spend with you.
It’s only when they connect with the benefit of what you are selling in a way that is beyond a transaction that they will be willing to invest. They buy for their reasons Do you know the reasons your prospects buy from you? What is the bigger “why,” that is the true benefit in their life? If you design websites, what does your client really get from you? Is it more sales and profit? Is it the peace of mind that comes from finally getting it off their to-do list? Is it personal pride and enthusiasm about their brand that really drives them even more than money? You’ve got to know the motivation of your people. When you describe your ideal client, it should never be about what they can afford. It needs to be about what they believe.
February 16, 2012
One of the truly great things about the World Wide Web is that we are all connected. All connected – and seeking information. We’re all hunting around for information on every crazy topic you can imagine: from changing your car’s oil to investing in particular stocks to cooking chicken on the grill. When people search for the topic you specialize in, wouldn’t it be great to share a little bit of your knowledge – while building a little trust along the way? Who knows, this person could become a long-time client.
And how do you do that, you might ask? Simple: write an article.
OK – hold on – let’s not get crazy. I can string a few sentences together but a full-blown article? Yes – you can do it. Just make sure you follow these simple guidelines, post the article to your blog and voila – instant sharing – instant help and you’re well on the way to making new friends and influencing people.
When you write your article, be very sure to consider your audience – who do you want to read the article? Well, a prospective client, that’s who! So – you have to speak to their issues and make sure you are being REAL. In other words, write from your heart and above all DON’T TRY TO SELL ANYTHING. Just SHARE. A couple of tips:
1. Be yourself – be “authentic”. It’s a buzzword, I know, but that doesn’t mean it isn’t true. When you sit down to write, do it in your own voice and bring your passion to the table. When you show your passion, it can be a very attractive element along with the quality information you are sharing. Don’t hold back.
2. What are the most common questions your clients ask? What are their biggest problems? This is a great way decide what you should be writing about. Think back to other clients you’ve worked with — or clients you want to work with. When it comes to your expertise, what do clients need most from you. Can you write about an example when someone came to you with this problem and you solved it? That’s a great reason for an article — proof of performance!!
3. Give tips. People love tips. a checklist is even better. Tips are short, easy to follow hints that will assist your potential client in seeing the problem clearly and giving some options on how to handle it. Many times, they see that your expertise will be invaluable (and money-saving, too) and will connect with you for more information or help.
The key is – show a sample of your expertise and knowledge. If you help them solve one small problem, chances are you are building enough trust along the way to be hired when the big problem hits.
February 2, 2012
When I was in college, I took a break after my sophomore year. I was attending a very good, small Catholic college in New England and studying English Lit. I went to a liberal arts college for two reasons: I had no earthly idea what I wanted to do with my life and some of my friends were also going, so it felt like a good choice at the time.
By the end of my sophomore year, I knew I was in the wrong place for me. I had to make a choice that was right for me – even though the world may have looked at me and wondered what I was smoking. (The official word on that is: Nothing). So – I left. And I went to work at a “real job” for one year while I transferred. It was a major eye-opener for me.
I went to this job every morning at 7 – home by 4:30. No sleeping late. No days off – not like college, anyway. And no vacation. Even more than the difference in the culture from college to the “real world” was the awareness that these people were going to be here LONG after I left – doing THIS. To me, it was completely soul-sucking, but to others, it was truth. I went back to college that fall for journalism and I may have actually learned more by taking that year “off” than I ever did in school. What is it Sister Mary Alice always used to say? “Nothing worth learning is every taught in a classroom.” – my apologies to all the great teachers out there — even so, in my experience, many of them are NOT in classrooms.
January 31, 2012
Today is a momentous day. After years of ADD and multiple project distractions and sparkly things – I have finally done it. I have completed my 15-Day Jumpstart Your Marketing Course. I cannot believe it.
This course is for the AMAZING inner circle folks – you know who you are. It will become a course I am offering soon, but for now – I wish to savor the moment. And give it to whomever reads this post. Cheers friends….a GREAT day!!
January 31, 2012
There’s an old joke that goes like this: a man comes out of a bar late one night and sees another man, down on his hands and knees under a bright street light. Curious, the first man goes to inquire. “Looking for something?” “Yes,” says the man on his knees. “I am looking for my keys,” and the first man begins to search as well. After about ten minutes, the first man says, “are you sure this is where you lost them?” To which the second replies, “oh, I dropped them a few streets over.” Puzzled, the first man says “well, then why aren’t you looking over there?” “oh, the light’s so much better here.”
Is this how you market? Are you finding brightly lit areas to search for your perfect clients when in fact, they are a few streets away? Think like your clients, go where they are and you will find your keys – even if it’s not well lit. Promise.
January 26, 2012
Apparently – it’s now cool to be an introvert. According to a new book just hitting the market, introversion is now the new black. Who knew? That being all quiet and avoiding people could be viewed as a positive character trait? I just thought it was PMS. And now, after living on my own for three years (and pssst…loving it…don’t tell anyone, ‘k?) I now understand what all the fuss is about — I am a closet introvert.
Yes, the girl who was voted most outgoing in high school actually has a quiet side. You know why? Hearing the rest of what’s going on is pretty cool, too. These last three years have taught me what true listening is…and peace. It’s also quieted the din enough to turn up the volume on things that get easily drowned out – like your heart.
Don’t get too used to it though….no one is quiet for ever. Certainly not Miss “most outgoing”. But…I like to think that once in a while….shutting up is a damn good thing to do.