May 10, 2012
The word (or the concept) of “great content” is becoming kind of a buzzword. And when something becomes a “buzzword,” it kind of looses it’s meaning. Or it’s meaning takes on lots of new definitions and connotations that may or may not be helpful.
In terms of your blog/website, and for our purposes here, all we care about is the “great” part. Truly GREAT content has a level of expertise to it, and a mix of experience and know-how that combines together in a magical new way: it’s infused with your very own special sauce. This is great content.
The question you have to ask yourself is this.
“Is my content good enough to get shared? And if so, are high quality experts sharing my content right now?”
- How often is your content (blog posts, articles, videos, etc..) shared?
- Who shared your content? Do they also have expertise in my area?
- How many comments did your content generate?
- Were the comments on your content of high-quality?
- How often is your content endorsed? (i.e. – +1, Like, Pinned)
- Do the same people always endorse your content?
BUT…there is an even MORE important consideration. The REASON they share it is YOU.
When you go to create your content, it’s not enough just to put up the same old tired tips that you see EVERYWHERE (and I mean everywhere these days), you have to add your own special brand. Brand YOU.
If the keys are authenticity and value, then what turns the key in the lock is YOU. Your personal brand. There are thousands – maybe millions – of dentists, movers, engineers, marketing pros, and Tarot visionaries out there – the only thing that will differentiate your content from that of those others is what YOU bring to the table.
YOU are what raises the bar. YOU are what’s going to differentiate what you are saying from all others.
Now, get started.
April 13, 2012
There is nothing more frustrating to me – and I suspect many of you as well – than a product, service or person who adds no value to the conversation.
You may be clumsy.
You may be dopey.
You may be distracted..
All can be true, but for god’s sake…add some value.
What do I mean by this? Knowledge and understanding which does not enhance the quality of life for yourself and others has VERY LITTLE REAL VALUE.
April 2, 2012
We talked last week about how important it is to collect email addresses…well, I got a few emails of my own, imploring, “oh, please, MJTVGirl…how the heck do I get MORE?”
Well, we will be exploring this very important strategy this week. Here’s some starter tips to get you moving:
1. Start with actually putting an email opt-in form on your pages (always helps:))
2. Produce great content. This way people will clamber to get on your list.
3. Offer a great incentive (downloadable report, special pricing etc) for subscribing. The incentive must have some REAL value.
4. The promise of future EXCLUSIVE subscriber only content.
5. A friendly nudge or prompt — and an invite to your existing universe of followers on Twitter should do the trick. Remember – it may take some people a few nudges before they sign up. Just keep offering value and you’ll start building before you know it!