It’s been a while since we’ve discussed one of the very foundational ideals here at MJTVgirl….your Ideal Client.
I have recently had the difficult experience of dealing with several people who are very knowledgeable in their business or trade with one small problem: they don’t know who they are. Why is that important, you say? Well, other than feeling completely lost, I imagine, that means they don’t truly know why they do what they do. That’s a big problem.
So – how does that connect to understanding who your “Ideal Client” is? It goes a little something like this: when you know who you are, you find it easier to see and understand what you have to give — and what you want to give. You also know what will work for you and what won’t work for you. Those important things get nailed down and all of a sudden its MUCH easier to see what you will DO and who you will do it for.
For example, our marketing firm Client Cycle Marketing offers marketing consultation. We have a program, we teach. We’ve built that program on a combination of who we are, why we do what we do and who we best serve with that information. There are certain kinds of clients who are generally successful — and certain kinds who are not. This is not a judgement in anyway — it’s just a truism. Some people respond better to certain types of stimuli — I work best with trainers who are engaged, supportive and generally curious about my goals. I do not work well with bullies. See? I know myself — and it works the same with you.
Who is your ideal client? Who is engaged and inspired by what you have to say or do? Who is not? Understanding these subtleties will help you build a practice full of clients who re-hire you again and again, rather than a bunch of clients who may work with you once and then you never hear from again. Which do you want?
November 23, 2012
…When you get too much video, too many courses, and too much….STUFF happening all at one time. You STOP. At least I do. When it gets too overwhelming, I just….go fishing.
Now – a few extra days are graciously bestowed upon me by the Thanksgiving weekend (you see, I don’t buy into the whole Black Friday thing…good Lord…why???? AND I’m spending a ton of time watching football…which I can do with one eye, while editing, so that is exactly what I will do).
So – this is my time to move forward AGAIN.
Now — your turn — what are YOU going to do to get yourself out of your rut and back into gear – moving forward – again? hmm???
Now, we all have made mistakes in our lives and in our work and sometimes, a day doesn’t go by without reviewing past foibles and correcting our marketing paths forward toward success. Quick, a show of hands: Wouldn’t it have been GREAT to have a crystal ball BEFORE you made those mistakes? Well, when it comes to video marketing and YouTube, here’s your crystal ball.
Today’s video is all about video marketing mistakes that 99% OF ALL BUSINESSES make routinely. Check it out and let me know if you’ve made mistakes that are worthy of the Pantheon of Goofs and Blunders (that cost lots of money and time).
July 20, 2012
Well, it was nice while it lasted.
Lazy days. Lots of sleep…and yes, fun.
But now the real fun begins….starting MONDAY.
Be on the look out for the best, fastest, sure-fire tips ever. Right here on this Bat channel.
Now – off to the Batman movie – and inspiration!!!
See you Monday, chief.
True or false: most people think Twitter is the bastion of famous people, hungry for yet MORE attention?
It’s really much more relevant to everyday folks than we – and I include myself in that group – ever thought.
Twitter is worth a third, fourth and fifth look….. check out this great article on Twitter’s powerful platform and why business owners – if they would just look a little closer – will find it a TREASURE right out there in the open, just waiting to be discovered.
There was a time when there were a lot of unique products or services out there. Back in the day when if you had two or three competitors, one prevailed and the others ran away and hid.
Now – I bet there are thousands of people who do just what you do. Well, close anyway.
You can show me this and that and why it’s totally different from that other guy…and you will be right. Do you know what makes it different?
Sure…it’s accounting…or baking…or writing. BUT…there’s an important elevating factor you must keep in your mind…and your marketing….at all times. Brand YOU. You are bringing your own brand of uniqueness to the world of accounting. Or plumbing. Or dancing. Or Tarot. There is not one other in the world who sees your craft and shares it exactly like you. And that is more important than any special product you could ever put on the market.
And this is the main difference between us and those brands of old…now, we know that to infuse them with personal magic – we make very important key differentiators between “us” and “them”. Our own brand of shizzle…. and that is why “this” client loves you and “that” client doesn’t even hear you talking.
Don’t be so worried that you do something “similar”…and certainly, don’t waste a minute on “he’s got more clients” or “they’ve got a new shemgeorman”. No matter. Your clients, the one’s who resonate with your frequency, your experience and how you wield your particular sword….and they will come flying in to hear more of what you have to offer. Guaranteed.
This is a fantastic graphic….completely reflecting the generally overwhelmed expressions displayed by many of my clients when I start discussing social media. How’s an entrepreneur to manage, without going completely mental? Love that some of the big boys feel that way as well.
May 15, 2012
This gal, Jessica Hagy, is one awesome …..illustrator and list maker. Her articles are built around fun little charts that show us – with the complete clarity that only pie charts can achieve – the error(s) of our old-world (read: 1996) ways.
Plus – I’m always a sucker for articles that champion the weird, the oppressed hipster, yearning to be….well, himself and definitely NOT understood by you or me. However, in this world of shifting goalposts …. Ms. Hagy brings home one of my personal mantras: why you need to listen to yourself. This, above all else, to thyn own self be true…. and please, oh please, pie chart me!
Check out Why Weird is Wonderful (and Bankable)
Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is just about superficial conversations, insignificant daily events and news.
The reality is that it is a much sharper tool than Facebook in one very important area and that is creating a large database of followers (subscribers if you like) without having a large marketing budget. On Facebook you have to drive people to your Facebook page to get them to “like” your page so that you can then provide updates that they will find interesting and engaging.
This requires 2 key elements to really scale
1. You already have a lot of organic traffic to your blog or Facebook page that have heard about you and your business so that you can get a small percentage to click the “like” button on Facebook or click on your “like” button on you blog’s Facebook social plugin.
2. You run an advertising campaign on Facebook to drive people to a landing page that provides an incentive for people to “like” your Facebook page
The challenge with Facebook is that this can cost you a lot of money to run a marketing campaign to grow your fans and this requires budgets that is only available to large companies and that is why you are seeing major brands with tens of million of ”likes” such as Coca Cola. (view some these companies at “The World’s 20 Most Popular Facebook Pages“)
The Power of Twitter
The power of Twitter is that you can “pull” people to follow you on Twitter by following them.
Why does this work? ..well there is a largely unknown secret Twitter rule or “etiquette” that most newbies don’t understand and that is when you follow someone that a certain percentage will follow you back. Now that percentage may be only 20% or it may be 50% but once you have them following you on Twitter your updates will now appear in their Twitter “stream”.
If you follow 100 people then you will find next day or in few hours when you check your follower count that you will have increased your followers by 20-30 people.
Now the challenge here is not just getting a large quantity of people to follow you whose interests are wide and diverse eg.. there is no reason people who are interested in “cars” are going to want to read your updates on “wine” if you are a wine retailer or producer. You need to get followers who are interested in your topics and this is the “quality” targeted component of creating a following on Twitter.
So how can you as a businesses or personal brand attract followers that are interested in your industry so that you can then amaze them with your unique and fascinating insights and news that is relevant to your industry and start engaging with them.
The Twitter Tool To Gain Targeted Quality Followers
One Twitter tool that I have found useful is Twellow.com, a free tool which has 30.5 million Twitter profiles in its database sorted into a vast range of categories.
Using Twellow you can
1. Search and then
2. Follow people
This “following” tactic is based upon their interests in their Twitter profile. You can enter a key word such as “wine” and up will come companies and people with large Twitter followings that have indicated their interests when registering on Twitter in their Twitter profile, you can then follow them within the tool by clicking the blue “Follow” button.
This tactic will assist you in starting to build a targeted following on Twitter that is interested in your Tweets and content.
The thing to remember though is that once you have people following you that your tweeted “Headlines” and “links” to articles and YouTube videos needs to be interesting and topical to keep them clicking on those hyperlinks embedded in your Tweets. These links does not have to be only your own content but should also include other websites and links to content that add value and solves problems for your followers.
So start building a following that is interested in your topic of choice.
May 7, 2012
Stuck for content these days?
Yeah…I know. It’s not always easy to come up with gems for your website. You are racking your brain and yet another Monday comes and nothing comes to mind.
However, on this particular Monday, I think I may be able to help!
Today’s FABULOUS freebie is a BIGGIE…a content generating, amazing VIDEO VIDEO COURSE.
It’s packed with cool ideas….and ways to turn those ideas into killer video for your website.