May 10, 2012
The word (or the concept) of “great content” is becoming kind of a buzzword. And when something becomes a “buzzword,” it kind of looses it’s meaning. Or it’s meaning takes on lots of new definitions and connotations that may or may not be helpful.
In terms of your blog/website, and for our purposes here, all we care about is the “great” part. Truly GREAT content has a level of expertise to it, and a mix of experience and know-how that combines together in a magical new way: it’s infused with your very own special sauce. This is great content.
The question you have to ask yourself is this.
“Is my content good enough to get shared? And if so, are high quality experts sharing my content right now?”
- How often is your content (blog posts, articles, videos, etc..) shared?
- Who shared your content? Do they also have expertise in my area?
- How many comments did your content generate?
- Were the comments on your content of high-quality?
- How often is your content endorsed? (i.e. – +1, Like, Pinned)
- Do the same people always endorse your content?
BUT…there is an even MORE important consideration. The REASON they share it is YOU.
When you go to create your content, it’s not enough just to put up the same old tired tips that you see EVERYWHERE (and I mean everywhere these days), you have to add your own special brand. Brand YOU.
If the keys are authenticity and value, then what turns the key in the lock is YOU. Your personal brand. There are thousands – maybe millions – of dentists, movers, engineers, marketing pros, and Tarot visionaries out there – the only thing that will differentiate your content from that of those others is what YOU bring to the table.
YOU are what raises the bar. YOU are what’s going to differentiate what you are saying from all others.
Now, get started.
April 24, 2012
Terrific article on content, your website’s blog and one of the most important parts of the process: taking action.