April 19, 2012
1. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin. The Cult that is Seth Godin is, well, there for a reason. This guy gets it. Not only that, but he’s able to translate what he knows and is learning to the rest of us in ways that are valuable and actionable as well as theoretical. This is not his latest book but I like it best of all, particularly for this stripe of entrepreneur.
2. The New Rules of Marketing & PR: How to Use Social Media, On-Line Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott. Mr. Scott has a TON of valuable information in this book and I dare say, every time I read it I find something else useful and valuable about it.
3. Get Paid for Who You Are by David Wood. This is one of my all-time faves – probably because he celebrates each of us and it gives hope to all of us who may have niches not necessarily on the main track of business life. However, that is exactly his point: niches are for creating and if you create your business or product that fits a specific group of people who want it (niche lovers then that’s all you really need to do. Most entrepreneurs could fit into this category of micro-preneur and be very handsomely rewarded for their own sublimely, crazy interests. A good uplifting read.
4. Content Rules by Ann Handley and CC Chapman. This book truly focuses on audience. Who are you speaking to and WHY. As the Amazon listing says, it will show you how to:
- Understand why you are generating content – getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
- Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
- Write in a way that powerfully communicates your service, product, or message across various Web mediums
- Create a publishing schedule that allows you to create different kinds and types of content at once
5. No list of mine would be complete without a reference to my intellectual crush: Simon Sinek. I just think this guy is it. Check out his book Start With Why. This is a book about leadership and inspiring others to take action — but it’s WAY more than that. This is a foundational principle on which you can build your business – and what ever it is, ya better know WHY you’re doing it. That type of authenticity attracts clients and customers to you in DROVES. Well, read it! Or you can check out his talk on Ted Talks. AWESOME.