March 27, 2012
Contrary to many voices on the Internet these days, e-mail marketing is not dead. In fact, 91% of people surveyed would rather receive a daily INFORMATIONAL e-mail than any other type of contact. The operative word in that sentence is INFORMATIONAL (you can tell by the caps…I know – it’s a gift). For example, Groupon is built on this formula — daily information and offers.
To do the information “thing” correctly, though, you must shift your thinking from what you want to SELL to what your “ideal” clients WANT from you. Once you make that shift, you will understand that your wisdom, expertise and experience can be developed into actual actionable and helpful information that will make their lives better. When you start thinking like that – you’ll be the rockstar you were always meant to be.