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Under the heading of, “The Business of Is-ness” series – I want to give a shout out to developing your intuitive sense.

Since most of us are taught to develop our brains, there are a considerable number of us who may think that the left – or logical – brain is the only way we can get “smarter.” Untrue, my dear. Untrue.

We are all born with intuition. (true) We can all expand on that natural ability. (right again) ….really? For my business? (absolutely!)

To some. “business intuition” sounds a contradiction in terms – until you consider that business is about solving problems for people and intuition is an internal antenna, known as the quiet voice of inner wisdom, for truthful answers. It’s potentially the most important club in the bag.

1. How’s my business doing? Your intuition knows… By tuning in to your intuition, you know when you’re on track with what you’re doing and what your business is doing. It’s internal validation. If you feel a strong sense about your direction, regardless of outside evidence seemingly telling you otherwise, you need to follow that intuition and stay the course.

 2. Intuition can help you set a strategic direction that is in alignment with a or your greater truth. One of the most discussed elements of business communication these days is “authenticity.” What you are doing is resonating with who you are – and with your internal belief system. A direction that is guided using this internal GPS will “ring true” to others and those who also align themselves with “why you do what you do” will follow you to the ends of the earth.

3. Your intuition serves as a roadmap of key decisions – pointing to success.  We all make hundreds of decisions each day – who can keep track? Your intuition, that’s who. When you set that point as a guiding light, then all those hundreds of decisions will work together toward your goal – even if it doesn’t make very much sense to others. Follow your own map – and remember those who have also done this regardless of the chorus of voices telling them they couldn’t succeed. Keep them in your heart.

 4. I think the most important function of your intuition is letting it determine who you partner with and what projects to take on – and which ones to leave behind.  When you allow your “inner knowing” determine the “right” relationship matches for your business, whether business partners, associates, new hires, vendors, or whatever the possible association, you will never go wrong. How many times have you said, “I knew she was going to be a bad fit, but I thought because she had the credentials……” You DO KNOW. Trust it. By listening to your intuition, you will be able to determine who is, or is not, a good fit for working with you and/or your business.

5. Your intuitive sense is your biggest cheerleader and friend.  As an internal monitor, your intuition supports you in doing more of what works and less of what doesn’t. Time is the only true currency we have, and it is vital to keep focus, minimize or eliminate distractions, and continue forward momentum. Your intuition will help guide your energy and time management effectively.

By understanding the power of your personal intuition, you have the ability to be your own best resource of information regardless of external circumstances.

P.S. This is NOT for women only. Some of the most intuitively-focused people are men. I believe Steve Jobs also worked this way – and that worked out pretty well for him.