SO many people say they don’t “do” LinkedIn but, frankly, I don’t get it….if you’re an entrepreneur, or if you’re a professional or, heck, if you want a JOB, it’s the perfect place to be.
Watch my latest video for a few tips on getting LinkedIn to work for you. And then — connect to me on LinkedIn and let me know what works for your business in the social media world – and what doesn’t. ‘kay?
I know….yes, it’s still a debate in some parts – particularly in the one-man-band, overworked entrepreneur segment, that social media is optional. To that, I say — well, depends on your strategy.
Nonethless….ya win some, ya loose some. This weekend, I had a chat with a small business owner convinced…no, CONVINCED that because his kids loved social media, it must be completely irrelevant for his business (that is not a strategy discussed around marketing tables, but whutever). Even if you only argue with YOURSELF, sometimes we all need to understand WHY these tools (if used correctly) can help.
I don’t try to convince, but this one time, I really couldn’t help myself. Here’s what he said….and here’s what I said…..and see if it help YOU when you think about how to use social media sites to attract new clients to YOUR business. Stick around ’til the end…some VERY important information about YouTube that we will continue to build on this week.
Social Media for Entrepreneurs
The upshot? Not all social media is created equally. It depends on what you want to ACCOMPLISH. Not every business can use Facebook successfully for every purpose. Sometimes, LinkedIn makes the most sense. The point is: it’s about your strategy — and your customer.
In the next few days, we’ll talk about how to think about each of the social media options that are out there and how to decide if that tool will work for you.
Great list of tips on email marketing and growing your list from one of my amazing mentors, Fabienne. Thank you – and pssst…pass it on.
1. Put your previous business contacts on the list. Even if you are doing something completely different, colleagues will be curious how and what you are doing.
2. Add your holiday card list to your list. Let your friends and family know what you are up to as well. They are likely to be supportive so don’t miss out on sharing your news with this close group.
3. Once you join a few networking groups, adds those contacts to your list. If you are in BNI, the group likely hands out the member list at each meeting. Be sure to get their permission first before adding them!
4. Look for speaking opportunities and ask the audience if they want your irresistible free offer by email. That will encourage them to provide their contact information. Send around a clip board so they can sign up.
5. Offer the same irresistible free offer on your website. This will help you capture the contact information from visitors by giving them a reason to share it with you. Make the offer available on a special landing page or your home page.
6. Offer free teleclasses and distribute flyers at BNI and other networking groups.Remind BNI members that if they share the event with colleagues who attend, this counts as a referral! That will help motivate and engage your members.
7. Announce your free irresistible offer and free teleclasses on Facebook and LinkedIn which will drive people to your website to register. Keep in mind that you‘ll need a special web page for the teleclass sign up.
8. In your newsletter, ask people to spread the word and share your ezine. Don’t be shy. Just put your request in there and you’ll be pleasantly surprised that many readers will follow through.
Yesterday’s post on ideas for content was SO POPULAR (thank you, thank you) that I thought this might need to be expanded upon! Hey – maybe you could use even MORE ideas about what content to add to your site or your social networking sites OR your blog….SO….here goes….
1. Start a Regular Feature
Create a regular feature on your website e.g. “Web design tip of the week”, “SEO tip of the month”, etc. Regular features are another great way to create new content for your website and improve your SEO performance. It also helps promote loyalty and encourages customers to visit your site regularly.
2. Allow Guest Posting On Your Blog
Once you have established yourself, ask others to post. You know, others are looking for these opportunities to publish and you can create great new alliances to boot. Don’t be shy….ask.
3. Create Case Studies
This is a terrific way to show your prospective clients how you work, showcase your results and toot your horn a little at the same time. Prospective clients do want to see how things work and how you work before they will tip a toe in the water. The format of this is easy: your client’s issue, your approach and how it’s implemented and then – the result!
Write a white paper or report on a topic important to your industry or on a hot topic within your niche. Try to make it as informative and in-depth as possible. Publish your report on your own blog, write a press release to promote it as well promote it on social media, other blogs, document sharing sites, etc. Well written informative reports tend to attract a lot of back-links and coverage across the Internet.
5. Create a Best Post List
Any list of tips – Top Tips for Attracting New Clients, for example – are bound to attract readers. For example, this post is a good example of the “best” post list.
6. Monthly List of Posts
Following on from the previous point, you can also create a monthly list of best posts on a topic and publish it on your blog around the same time each month. You can feature content from your own site as well as from other external sites. This can become a regular feature on your blog.
If you have noticed a trend that connects to your expertise, by all means, right an article. For example, I have noticed there are a lot of entrepreneurs who have been in business for over 20 years and they are now struggling with how to wrap their heads around the social media entry into marketing. It is such a complete shift from the “push” advertising days that an article is warranted. No, this is not original material, but my experience with it as it relates to a certain industry might be. Write from your perspective and how you have made changes to accommodate your clients. That’s going to be very attractive to other clients in the same boat.
Once a week, take one of the questions you are asked all the time and make a blog posting out of it. I am asked ALL THE TIME about SEO as it relates to the writing for websites I do. Take the opportunity to talk about this and offer a snippet of expertise and a few tips to help.
Take advantage of social bookmarking and social news sites such as Digg, Delicious or Stumble Upon, that syndicate content from thousands of users and websites are also great for researching ideas for new content for your website or blog. These sites are excellent tools to find new topics to write about.
10. Publish Interviews
This is one of my favorite ways to add content to my blog. I am a CONSTANT recommender of books and articles on a wide variety of subject that interest my clients. Pick up the phone and ask for an interview — most authors are thrilled with the exposure. Interviews make great content and feature regularly on successful blogs. Don’t think you have to interview someone famous. You can interview any professional from your industry, colleague or even a customer.