MJTVGirl's Constant Client Stream Guide

Yesterday’s post on ideas for content was SO POPULAR (thank you, thank you) that I thought this might need to be expanded upon! Hey – maybe you could use even MORE ideas about what content to add to your site or your social networking sites OR your blog….SO….here goes….

1. Start a Regular Feature

Create a regular feature on your website e.g. “Web design tip of the week”, “SEO tip of the month”, etc. Regular features are another great way to create new content for your website and improve your SEO performance. It also helps promote loyalty and encourages customers to visit your site regularly.

2. Allow Guest Posting On Your Blog

Once you have established yourself, ask others to post. You know, others are looking for these opportunities to publish and you can create great new alliances to boot. Don’t be shy….ask.

3. Create Case Studies

This is a terrific way to show your prospective clients how you work,  showcase your results and toot your horn a little at the same time. Prospective clients do want to see how things work and how you work before they will tip a toe in the water. The format of this is easy: your client’s issue, your approach and how it’s implemented and then – the result!

4. Create a White Paper

Write a white paper or report on a topic important to your industry or on a hot topic within your niche. Try to make it as informative and in-depth as possible. Publish your report on your own blog, write a press release to promote it as well promote it on social media, other blogs, document sharing sites, etc. Well written informative reports tend to attract a lot of back-links and coverage across the Internet.

5. Create a Best Post List

Any list of tips – Top Tips for Attracting New Clients, for example – are bound to attract readers. For example, this post is a good example of the “best” post list.

6. Monthly List of Posts

Following on from the previous point, you can also create a monthly list of best posts on a topic and publish it on your blog around the same time each month. You can feature content from your own site as well as from other external sites. This can become a regular feature on your blog.

7. Monitor & Write About Trending Topics

If you have noticed a trend that connects to your expertise, by all means, right an article. For example, I have noticed there are a lot of entrepreneurs who have been in business for over 20 years and they are now struggling with how to wrap their heads around the social media entry into marketing. It is such a complete shift from the “push” advertising days that an article is warranted. No, this is not original material, but my experience with it as it relates to a certain industry might be. Write from your perspective and how you have made changes to accommodate your clients. That’s going to be very attractive to other clients in the same boat.

8. F.A.Q’s

Once a week, take one of the questions you are asked all the time and make a blog posting out of it. I am asked ALL THE TIME about SEO as it relates to the writing for websites I do. Take the opportunity to talk about this and offer a snippet of expertise and a few tips to help.

9. Research Social News Sites

Take advantage of social bookmarking and social news sites such as Digg, Delicious or Stumble Upon, that syndicate content from thousands of users and websites are also great for researching ideas for new content for your website or blog. These sites are excellent tools to find new topics to write about.

10. Publish Interviews

This is one of my favorite ways to add content to my blog. I am a CONSTANT recommender of books and articles on a wide variety of subject that interest my clients. Pick up the phone and ask for an interview — most authors are thrilled with the exposure. Interviews make great content and feature regularly on successful blogs. Don’t think you have to interview someone famous. You can interview any professional from your industry, colleague or even a customer.