April 5, 2012
This is a GREAT article to read if you’re stuck – specifically when it comes to Google+. ENJOY!!
March 19, 2012
I hear it all the time from people. "I'm passionate about it." "I'm not going to quit, It's my passion". Or I hear it as advice to students and others "Follow your passion".
What a bunch of BS. "Follow Your Passion" is easily the worst advice you could ever give or get.
Why ? Because everyone is passionate about something. Usually more than 1 thing.
March 8, 2012
I know this sounds like, “duh, MJTVgirl….you into the wine a little early today?” — but, in reality, many of us have this issue. Any of these sound familiar?
- “I don’t want to put prices on my page – each client is sooooo different,”
- “I will put up ALL the things I could ever conceive of doing for a client on the website. They will find what they are looking for,”
- “A website is the place I can showcase everything….that way, everyone will see how incredibly talented I am!”
OK..no. No. And most definitely NO.
Let’s address pricing: do you realize that you are missing a HUGE SEO opportunity if you don’t talk about pricing? What if you wrote an article that addressed “How Much Does it Cost to X” – fill in your specialty or product. Wouldn’t that be an article you think a LOT of your prospective customers would be searching for? Particularly if you are in a business where the pricing is not necessarily so available? If you are clear about your pricing, say it.
In terms of a business that custom-fits the product or service to the client need, that is fine, however, I would recommend you come up with “products”: packages that you know many of your target customers would want. This is a great way to show them the product/service you are offering can be boxed-up in a meaningful way — and they can get their heads around what you do. If you are so vague about how everything will work, they won’t trust you and will go elsewhere.
Next – there is not really such a thing as a competent generalist. Most of us do some sort of specialized work. Whether it is for one or two industries or within one category. For example, both of these could be true: “I build pools” OR “I build high-end, custom pools.” If you have a beautiful mansion and are looking for something really unique, who would YOU call? The point is, be specific to what you’re offering. The narrower (narrower?) you can be, the more expressive and the more you can address specific issues — these are your clients. Searching for help and finding that level of specificity feels like slipping into a warm bath. Ahhhhhh……
One more little point on this: If we are the pros, why would you leave it up to those who seek the help to “figure it out” on your website what you do and how you can help them? I would never want to leave it up to a customer who is looking for help to accurately diagnose what type of help he or she needs. In a service industry, that is my job. All they know is “something isn’t working and I need help.” For god’s sake, help ‘em find help.
The third no-no is really just an ego issue. Remember — the best copywriting, the best kind of content addresses the NEED – and it’s not “hey, wonder where I can find a guy with a HUGE ego to help me?” No one is searching for that. They need your help. Let them find you. OK?
March 6, 2012
If you’re a fan of Seinfeld, then you know exactly what the term “Opposite George” means. If not, let’s pause for a brief definition.
George’s life sucks. So much so that he has to resort to desperate measures. Whatever he usually does (part of his now-sucky life), he resolves to do the opposite (to un-suck his life). This simple resolution has remarkable results, of course, and his life turns completely around. But, by the end of the episode, hapless George returns to his old ways (tuna on white) and his life returns to suck-ville.
Now – you try.
For the rest of today, whatever you have been doing that has been resulting in less-than-stellar results, do the opposite. I can’t promise you “turkey-on-whole-wheat” results, but you may see a little magic nonetheless.
March 5, 2012
Morning! You didn’t think we were going to start off this FINE Monday morning with some lame-o-crappy ho-hum kinda post, now, did you?
Didn’t think so.
Now – have you had this experience? You’re sending out TONS of emails, trying to connect with your prospects, trying to make connections and drum up some new business — but NO ONE is responding?
Do you want to know WHY?
You’re boring the SH*T out of them, people.
Well, how can I stop making this rookie mistake and really get to the kind of back and forth that makes for good business? Here’s one thing you need to remember.
“People care about themselves. They do not care about you.”
Let me say it again.
“People care about themselves. They do not care about you.”
So what does this MEAN for you?
It means stop telling people about your business and how you got to where you are (at least at first). START by connecting with THEIR problems or situation. Always. Then, once they are interested, then you can show ‘em why you are the answer to their prayers.
March 2, 2012
- They react to your message
- They raise their hand and say “Pick me!”
Simple as that.
Your client – the one who you’ve searched for, thrown money at and generally dreamed about – is out there right now, awaiting your message. All you have to do is communicate.
Easier said than done? I got a million choices and I can’t find ‘em!
Or are you saying to yourself, “well, EVERYONE is my ‘ideal client’”?
Not true. Not true. Not true.
Here’s the way – the flashlight for your path:
1. Can you picture exactly who your ideal client is? I mean, are they married? Are they male? female? Are they homeowners?
2. What are their concerns? What is their life like?
3. Can you make a little avatar of your client? Got it in your head? GOOD….now….
Quick – think about your current or past clients. Do they MATCH that image? If not, you’ve got an issue. Either your communicating a different message OR who you THINK your “ideal client” is really just a fantasy. I try this exercise with my clients — and of all the avatars we have created, the most common element is “they are wealthy”. And you know how many times that’s true? Practically none.
Now – take out a pen and think about your FAVORITE customers. The ones where everything clicked right along, you help them easily and correctly, they love you, they love your service, they pay your bill without question and they want MORE MORE MORE of it. Who are they? When you get that picture to match your marketing message – now, then ya got something.
February 28, 2012
Just wanted to share this with you — a good article on how to utilize your great content to draw new clients to your door!!